The Return of the Los Angeles Rams 'Super Bowl' Jersey
No matter how you felt about last years Rams uniform reveal, this time around fans and former players agree that they got it right.
OMG DID THEY GET IT RIGHT!
These new clean white jerseys are, as the Rams labeled them, Modern Throwbacks that a natural evolution of the same uniforms worn by the team from 1973 to 1999. As you may remember the last time the team wore these uniforms was Super Bowl XXXIV when they defeated the Tennessee Titans 23-16.
Many Rams legends such as Eric Dickerson, Jack Youngblood, Jim Everett, Isaac Bruce, Henry Ellard and Vince Ferragamo all wore this uniform during their careers. In fact the jersey is often referred to as 'The Ferragamo's" by fans.
Here is the reveal video produced by the Rams starring tailback Cam Akers and Hall of Famer Eric Dickerson:
The Rams actually listened to the fans and former players alike when they chose this design. Here they reveal the new uniforms to a group of Rams legends:
If for some reason you don't understand the importance of these jerseys, maybe this will jar your memory:
Here is the press release from the Los Angeles Rams:
As the Los Angeles Rams prepare to welcome fans to SoFi Stadium for the first time this fall, the team is unveiling a jersey inspired by one of the classic Rams uniforms beloved by generations of fans.
The Modern Throwback jersey celebrates the uniform worn by some of the franchise's greatest players during some of its most memorable moments in the 1970s, 80s and 90s, including winning Super Bowl XXXIV.
The new look will pay homage to the uniform worn by Hall of Famers JACK YOUNGBLOOD and JACKIE SLATER when they led the Rams to a Super Bowl appearance at the Rose Bowl in 1980, by Hall of Fame RB ERIC DICKERSON during his historic 1984 season, and by the record-setting offense known as the "Greatest Show on Turf" in 1999.
The Rams will wear this jersey for three regular-season games during the 2021 season: the opener against the Chicago Bears on Sunday, September 12; Week 9 in a rematch of Super Bowl XXXIV against the Tennessee Titans; and Week 10 at the San Francisco 49ers.
From design creation to colors and production, the Rams collaborated with Nike Global Identity Group and the National Football League. The Modern Throwback pays homage to older design elements including the white jersey with blue numbers and blue ram horns on the yellow capped sleeves, with newer features such as a ram head logo on the back-neck tag and a front jersey patch displaying the Rams wordmark.
Rams COO Kevin Demoff was interviewed by Jourdan Rodrigue and Rich Hammond of the 11 Personnel Podcast about the development of the new uniforms:
Finally ... well ... I'm just posting this just because I love watching Eric Dickerson run:
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