I was pleased to learn that the state of Louisiana has launched a new advertising campaign entitled Louisiana is a Trip! Take One Today to help promote tourism here in our state. Strangely enough I first saw one of the campaign's television adds yesterday even though they were first launched last fall.
The adds highlight Louisiana's strengths such as it's unique food, state parks, friendly people and just being someplace different.
Focusing on the states natural beauty and unique culture was a good move. There just isn't any other destination in the country quite like Louisiana.
I had struggled with trying to come up with my own Louisiana tourism campaign recently. Our state just doesn't have the number of attractive tourist destinations as my home state of California or my adopted home state of New Mexico so I have been focusing my efforts on promoting those two states.
I don't know how successful the Louisiana is a Trip! campaign has been so far but I hope that it will attract the tourists that this state desperately needs to boost it's struggling economy.
Check Out:
Saturday Afternoon On Bayou Boeuf, Lecompte Louisiana
- My Visit New Mexico Feature -
- Places To Visit In California -
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