The Amarillo Route 66 Festival 2025 is shaping up to be an epic 10-day adventure you won't want to miss! Kicking things off on June 5th is First Thursday on 6th, where the historic Route 66 district comes alive with open mic performances, captivating art shows, side-splitting comedy, and toe-tapping live music. Participating shops and restaurants will be offering tantalizing specials to tempt festival-goers. On June 7th, the much-anticipated Coors Cowboy Club Cattle Drive & Parade thunders into town, featuring a procession of 60 majestic longhorns, vintage cars, and authentic Old West shoot-outs that transport you back to Amarillo's heyday as a cattle shipping hub. The drive follows an all-new route, starting on Polk Street before turning onto 3rd, Marrs, and finally 10th Street where it enters the fairgrounds through a grand lighted arch. Spectators line the streets to cheer on the cattle and riders as they complete the one-hour journey. Afterwards, the longhorns remain on display during the thrilling Coors Cowboy Club Ranch Rodeo held at the Amarillo National Center. As the festival reaches its triumphant finale on June 14th, all eyes will be on the Miss Texas RT 66 Pin-Up Pageant, where lovely contestants vie for the coveted crown in a dazzling display of vintage glamour and charm. Mark your calendars now for this unforgettable 10-day celebration of Amarillo's vibrant spirit and rich Route 66 heritage!
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